Freelance project
Rapt Studio's work blurs the boundaries between space, brand and digital. I helped to define Rapt’s online content strategy and design a website showcasing over 20 years of cutting edge work for Google, IBM, Adobe.
Rapt is a design studio that challenges convention and sparks human connection for the world’s most relevant brands.
Timeline
From exploration to completely designing the craft , it took around 3 weeks.
The aim is to create a minimal yet fulling web page that defines their work style and luxuries that surrounds their ideology.
Research
To deeply understand the ideology that Rapt holds for interior designing. To bring out the best from existing and make it into something that aligns through the clients vision
Ideation
Understanding the idea of minimalism that profounds with luxury. Also how to make it more authentic and easy to understand. Main idea was to work on psychological aspect of clients
2x increase of unique sessions (featured on Typewolf and SiteInspire)
Simplified update flow
Increased discoverability of Work and Thought items
